Matcha is no longer unknown to lovers of Japanese food and culture. Originally used in traditional tea ceremonies, it has now become a key ingredient in drinks, desserts, ice creams, and even savory dishes. One of the most popular ways to enjoy it remains the matcha latte —a delicious combination of the subtle bitterness of green tea and the creamy sweetness of milk.

In this article, discover what matcha is , its origin, its different categories , how to prepare a Japanese-style matcha latte , as well as 4 products not to be missed at Hello Asia .

Quick Summary

What is matcha?
Origin of matcha
The different categories of matcha according to color and quality
How to Make a Japanese Matcha Latte
Top 4 matcha products to discover at Hello Asia
Conclusion

What is matcha?

Matcha is a fine green tea powder made from leaves that are cultivated, harvested, and processed using specific methods. Unlike traditional green tea, where the leaves are infused, matcha involves consuming the whole leaf , allowing for more nutrients and antioxidants.

It is distinguished by its bright green color , its slightly bitter taste with a sweet and vegetal finish . It is the basic ingredient in many modern drinks such as smoothies, ice creams, pastries… and of course, lattes.

Origin of matcha

The history of matcha dates back to the Tang Dynasty in China (618–907) , where tea leaves were steamed, compressed into bricks for easy transport, and then ground into powder to be mixed with hot water and salt.

In the 12th century, the Zen monk Eisai introduced tea culture and the method of powdered consumption to Japan after a trip to China. The Japanese then developed their own method of production and use, giving rise to modern matcha , which is at the heart of the tea ceremony (chanoyu) , a ritual imbued with calm, mindfulness, and respect.

Origin of matcha

The different categories of matcha according to color and quality

Matcha comes in several grades depending on the quality of the leaves, the color of the powder, and its use. Here are the three main categories:

1. Ceremonial Grade Matcha

Made from young shoots , harvested by hand from the upper part of the shrubs.
Bright green , ultra-fine texture.
Sweet, subtle flavor with umami notes.
Used only for drinking neat with hot water , not intended for cooking.

2. Premium Matcha (High Quality)

Made from young leaves but not just the tips.
Slightly less bright green color, balanced taste between sweetness and slight bitterness .
Ideal for everyday consumption, especially in lattes, smoothies or cold drinks .

3. Culinary Matcha (Culinary Grade)

Obtained from more mature leaves , often the lower leaves.
Darker green color, more pronounced and slightly bitter flavor.
Perfect for pastries, ice creams, creams, or savory dishes .

How to Make a Japanese Matcha Latte

Matcha latte is a modern take on the traditional ceremony, loved for its velvety texture and refined taste.

How to Make a Japanese Matcha Latte

Ingredients :

2g of pure matcha
80ml of hot water (approx. 80°C)
150ml of milk (animal or vegetable: coconut, almond, etc.)
30ml sugar syrup (to taste)
Ice cubes (optional, if you want it cold)

Utensils:

A chasen bamboo whisk or milk frother
Cup, spoon, measuring bowl

Preparation steps:

Sift the matcha into a bowl to avoid lumps.
Add the hot water and whisk in an “M” or “W” shape until you get a nice foam.
Heat the milk, or froth it for a fluffier latte.
Pour the matcha into a cup, add the milk and syrup.
Add ice cubes if you drink it cold, and sprinkle a little matcha for decoration.

💡 Tip : Use water no hotter than 80°C to avoid bitterness. Water that's too hot will alter the delicate flavor of the matcha.

Top 4 matcha products to discover at Hello Asia

Whether you're an experienced matcha enthusiast or a curious beginner, here are 4 matcha products selected by Hello Asia for their quality, practicality and exceptional taste:

1. Matcha Green Tea Sweet Matcha – ITO EN

Origin : Japan
Format : Box of 10 sachets of 12g
Highlights:
- Produced by ITO EN , an iconic Japanese brand.
- Blend of pure matcha and sugar , with a sweet and balanced taste, perfect for beginners.
- Ultra practical : one sachet = one dose, to drink hot or cold.
- Can be used in smoothies, cakes, ice creams, etc.
Suggestion : Perfect for making a creamy latte with hot or cold milk.

Japanese Sweet Matcha Green Tea, 10 pcs x 12 g - Hello Asia

2. ORGANIC Matcha from Japan – Hello Asia

Origin : Japan
Format : 35g glass jar
Highlights:
- 100% organic , no artificial flavoring.
- Intense emerald green color, fine texture and pure taste.
- Rich in antioxidants and vitamins , especially vitamin C.
- Ideal for traditional tasting or in a high-end homemade matcha latte .
Suggestion : For matcha purists wanting an authentic experience.

ORGANIC Matcha from Japan - Hello Asia

3. Instant Matcha Ginger Latte – GOLD KILI

Origin : Singapore
Format : 10 sachets of 25g
Highlights:
- Matcha + ginger combination for an energizing and comforting drink.
- Ginger helps digestion, matcha stimulates concentration.
- Quick preparation : one sachet, a little hot water, and it's ready.
Suggestion : Enjoy after a meal or on cool days.

Instant Ginger and Matcha Latte - GOLD KILI - 25g

4. Instant Matcha Latte – GOLD KILI

Origin : Japan
Format : Box of 10 sachets of 25g
Highlights:
- Balanced blend of matcha and milk , for a smooth, slightly sweet taste.
- Drink ready in seconds , to drink hot or cold.
- Ideal as a replacement for coffee or for a gourmet break during the day.
Suggestion : For those looking for an easy introduction to matcha , without special equipment.

Matcha with milk - GOLD KILI

Conclusion

Whether you're a pure matcha lover or looking for a creamy latte ready in 2 minutes , Hello Asia offers a selection for every taste. Each product transports you a little closer to Japan, with quality, convenience, and authenticity.

Take the time to savor, experiment with your own recipes, and let yourself be seduced by the rich and beneficial world of matcha.

HOMEMADE RECIPES · matcha

What is matcha? Japanese matcha latte recipe