Matcha is no longer unfamiliar to lovers of Japanese food and culture. Originally used in traditional tea ceremonies, it has now become a star ingredient in drinks, desserts, ice cream, and even savory dishes. One of the most popular ways to enjoy it remains the matcha latte – a delicious combination of the subtle bitterness of green tea and the smooth sweetness of milk.

In this article, discover what matcha is, its origins and different categories, how to prepare a Japanese-style matcha latte, as well as 4 products not to miss at Hello Asia.

What is matcha?

Matcha is a fine green tea powder made from tea leaves that are grown, harvested, and processed using specific methods. Unlike regular green tea, where the leaves are infused and removed, matcha involves consuming the whole leaf, allowing you to take in more nutrients and antioxidants.

It is known for its vibrant green color, its slightly bitter taste, and its soft, vegetal finish. It is a key ingredient in many modern drinks such as smoothies, ice cream, pastries… and of course, lattes.

Origin of matcha

The history of matcha dates back to the Tang dynasty in China (618–907), when tea leaves were steamed, compressed into bricks for easier transport, then ground into powder and mixed with hot water and salt.

In the 12th century, the Zen monk Eisai introduced tea cultivation and the powdered-tea drinking method to Japan after traveling to China. The Japanese then developed their own production and preparation methods, giving rise to modern matcha, at the heart of the tea ceremony (chanoyu), a ritual centered on calm, mindfulness, and respect.

Different matcha categories by color and quality

Matcha comes in several grades depending on leaf quality, powder color, and intended use. Here are the three main categories:

1. Ceremonial Matcha (Ceremonial Grade)

• Made from young shoots, hand-picked from the upper part of the tea bushes.

• Vibrant green, with an ultra-fine texture.

• Smooth, subtle flavor with umami notes.

• Used exclusively for drinking pure with hot water, not intended for cooking.

2. Premium Matcha (High Quality)

• Made from young leaves, but not exclusively the tips.

• Color slightly less vibrant green, with a taste balanced between sweetness and mild bitterness.

• Ideal for everyday use, especially in lattes, smoothies, or cold drinks.

3. Culinary Matcha (Culinary Grade)

• Made from more mature leaves, often from the lower parts of the plant.

• Color darker green, with a stronger and slightly more bitter flavor.

• Perfect for pastries, ice cream, creams, or savory dishes.

How to prepare a Japanese-style matcha latte

The matcha latte is a modern version inspired by the traditional tea ceremony, appreciated for its velvety texture and refined flavor.

Ingredients:

• 2g pure matcha

• 80ml hot water (about 80°C)

• 150ml milk (dairy or plant-based: coconut, almond…)

• 30ml sugar syrup (to taste)

• Ice cubes (optional, if you want it cold)

Utensils:

• A bamboo whisk chasen or a milk frother

• Cup, spoon, measuring bowl

Preparation steps:

1. Sift the matcha into a bowl to avoid lumps.

2. Add the hot water and whisk in an “M” or “W” motion until a nice foam forms.

3. Heat the milk, or froth it for a lighter, airier latte.

4. Pour the matcha into a cup, then add the milk and syrup.

5. Add ice cubes if drinking it cold, and sprinkle a little matcha on top for decoration.

💡 Tip: Use water at a maximum of 80°C to avoid bitterness. Water that is too hot can alter matcha’s delicate flavor.

Top 4 matcha products to discover at Hello Asia

Whether you are an experienced matcha lover or a curious beginner, here are 4 matcha products selected by Hello Asia for their quality, convenience, and exceptional taste:

1. Matcha Green Tea Sweet Matcha – ITO EN

• Origin: Japan

• Format: Box of 10 sachets x 12g

• Highlights:

  • Produced by ITO EN, an iconic Japanese brand.

  • A blend of pure matcha and sugar, with a smooth and balanced flavor, perfect for beginners.

  • Ultra convenient: one sachet = one serving, to enjoy hot or cold.

  • Can be used in smoothies, cakes, ice cream…

• Suggestion: Perfect for making a creamy latte with hot or cold milk.

Japanese Sweet Matcha Green Tea, 10 pcs x12 g - Hello Asia

2. Organic Matcha from Japan – Hello Asia

• Origin: Japan

• Format: 35g glass jar

• Highlights:

  • 100% organic, with no artificial flavors.

  • Intense emerald-green color, fine texture, and pure taste.

  • Rich in antioxidants and vitamins, especially vitamin C.

  • Ideal for traditional drinking or a premium homemade matcha latte.

• Suggestion: For matcha purists looking for an authentic experience.

Organic Matcha from Japan - Hello Asia

3. Instant Matcha Ginger Latte – GOLD KILI

• Origin: Singapore

• Format: 10 sachets x 25g

• Highlights:

  • Combination of matcha + ginger for an energizing and comforting drink.

  • Ginger supports digestion, while matcha helps support concentration.

  • Quick preparation: one sachet, a little hot water, and it’s ready.

• Suggestion: Enjoy after a meal or on cooler days.

Instant Ginger and Matcha Latte - GOLD KILI - 25g

4. Instant Matcha Latte – GOLD KILI

• Origin: Japan

• Format: Box of 10 sachets x 25g

• Highlights:

  • Balanced blend of matcha and milk, for a smooth, slightly sweet flavor.

  • Ready in just a few seconds, to enjoy hot or cold.

  • Ideal as a coffee alternative or for a delicious break during the day.

• Suggestion: For anyone looking for an easy introduction to matcha, with no special equipment required.

Matcha with Milk - GOLD KILI

Conclusion

Whether you love pure matcha or are looking for a creamy latte ready in 2 minutes, Hello Asia offers a selection for every taste. Each product brings you a little closer to Japan through quality, convenience, and authenticity.

Take the time to enjoy it, experiment with your own recipes, and let yourself be drawn into the rich and rewarding world of matcha.